Time consuming. Costly. Inaccurate information. Need it yesterday. Sound like familiar issues? If you're in new business they do. New business is the lifeline for all communications agencies – media, creative, public relations, branding, interactive…you name it. So whatever the cost, it must be worth having it for new business, right? Maybe if you had a bottomless budget. But nobody does. Overspending your budget on incompetent resources and spending time researching inaccurate information is a grave mistake.